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Apple's Self-Driving Lexus Spotted in the Wild; Points to Possibility of Aftermarket Add-On Autonomy
This week MacCallister Higgins, a software engineer who specializes in autonomous vehicles, Tweeted this video that's reportedly of Apple's self-driving car:
Higgins co-founded Voyage Auto, a group of ex-Apple, ex-Google and ex-Udacity engineers that are developing self-driving vehicles. It's possible he or his company is doing freelance work for Apple.
In any case, the car is apparently out in the wild for testing; a MacRumors reader also spotted the car and uploaded this quick clip of it:
What we're looking at here is a Lexus RX, and the ungainly rig up top is reportedly a sensor array consisting of LIDAR, cameras and either sonar or radar. You may remember that Apple once hoped to build their own car from scratch, but abandoned that plan and decided to pursue autonomous driving instead; so what's interesting about the roof array is that it may point towards a future in which these are fitted to existing cars as an aftermarket add-on, rendering the vehicle autonomous.
Apple fans have lamented the company's lack of recent hit products; might the roof add-on be the next one?
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Will people stand overnight in line waiting outside of Apple stores to buy this to put on top of the car they so carefully chose out of 100s of choices? And assuming this is not cheap, this will be for consumer who already invested quite a bit into a mid - luxury vehicle? And crown it with a bulky toilet seat? I don't think so when the option to buy a self-driving car without appendages will be also available. what market is this to serve? The only one I can think of is taxis, which is a good start but hardly going to be the next "iphone" I think.
They will develop the tech and then sell to OEMs as an integrated solution ie. Apple Carplay