This looks so much like one of Steven M. Johnson's Bizarre Inventions that we can't believe it's real.

Jaguar Land Rover has a Special Vehicle Operations team, composed of 200 specialists who create bespoke "high-specification vehicles." For British celebrity chef Jamie Oliver, the SVO folks turned a Land Rover Discovery into a veritable kitchen on wheels, then showed us how they did it in three parts.

First off, the teaser video:

Then Part 1, where we see the manic Oliver barraging two hapless designers with a free-flowing brainstorming session:

While Oliver is clearly joking around in Part 1, the SVO designers turned an insane amount of his blue-sky ideas into reality, as we see in Part 2:

In Part 3 Oliver actually uses the car to prepare what looks to be a delicious feast: