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Japanese autos getting bigger here, smaller there

By Rain Noe - July 19, 2007

in Object Culture

While Japanese automakers have been moving into one of Detroit's last redoubts in America, full-size trucks, things are moving in the opposite direction back home. Domestic auto sales in Japan are at their lowest point since 1977, leading trendsetter Honda to announce they're shifting their domestic focus to minivehicles, cars with 660cc engines.

The microcar category has weathered the sales slump well, partially because the Japanese government gives minivehicles tax incentives, and partially because Japanese consumers don't mind driving cars slightly larger than American lawnmowers.

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Japanese Auto Parts in Toronto

15 years ago

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It's not that the nation is facing a downswing. They just happen to be a close country for years and they realized it's about time they did business with other countries. Basically that.
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