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Jessica Helfand on food

By Allan Chochinov - July 11, 2007

in Object Culture

A sweet (sorry) essay by Jessica Helfand on DO, riffing on Sauteed Rooster Comb via a recent family visit to Catalan. Here's a taste (double sorry):

Where food is concerned, the relationship between what things look like and how we respond exists at its most primal level: what is a gut reaction, after all, if not something that attacks your gut? Food preferences are personal, idiosyncratic, and odd. They're also framed by things like appetites, religious preferences and allergies; swayed by things seasonal, products regional, and palettes likely to be unpredictably mercurial. And no matter what it is or how picky we are (or aren't)--the fact remains that what food looks like has a huge bearing on what we taste.

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Jessica Helfand on food

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