If you buy a reliable car, it'll last you for more than 100,000 miles. But your first set of tires will only last for a fraction of that. Then they're off to the landfill, or an energy-intensive recycling process, while you buy a new set. Rinse and repeat. And if you've ever seen an entire field of spent tires being set on fire just to get rid of them—and I have seen this—you really think to yourself "What the hell are we doing here, as a species?"
Tire manufacturer Michelin is looking to a future where this cycle no longer occurs. Their Visionary Concept tire, which is non-pneumatic, would be 3D-printed from biodegradable materials. And intriguingly, the tread surface of the tire could be renewed—on-car, in their vision—with a new layer printed directly on top of it:
I like that the video shows everything from the UX point of view. With futuristic technologies, I think it's always better to relate to the consumer how, precisely, the new concept would fit into their lives.
Michelin hasn't announced any concrete plans to produce the tire; it's intended to showcase the type of thinking that guides their R&D. They're aiming to create...
...A circular economy capable of protecting the planet's resources by reducing, reusing, renewing or recycling the materials required to manufacture our products, and avoid leaving a negative impact on the environment. This approach has been dubbed the "4R Strategy" at Michelin, for Reduce, Reuse, Recycle and Renew. We bear in mind that, for mobility to have a bright future, it will have to be ever safer, more efficient and more environmentally friendly.
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One Word: Cleaning. Anyone has an idea how do i get rid of branches and stuff that get inside the small crevises? High-pressure rinsing?
It's great that Michelin is fostering this sort of conversation in materials and process; innovation. A great concept that can be a stepping stone towards a future that challenges conventional thinking around product, production and service. Tires are a great product ripe for blue sky innovation.
The real question here is where did she get that ice cream cone in the desert? Does it come complimentary with the purchase of new tires?
that car obviously has a built in coffee, cream and ice cream dispenser in front of the passenger seat :)
One for bikes please.