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James Dyson on product design

By Rain Noe - June 25, 2007

in Object Culture

Businessweek's got a fantastic article about James Dyson, entrepreneur, engineer, designer, and founder of Dyson Appliances LTD. The man is patient (he spent 14 years perfecting his first cyclonic vacuum prototype), stubborn (when marketers warned him consumers didn't want a clear plastic chamber where they could see dirt accumulate, he knew they were wrong) and rich (his company topped US $1 billion in sales last year).

Dyson speaks about his latest product design, his company's system of "wrong thinking" and their process for bringing better products to market. Dive into it here.

via businessweek

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