Core77

BMW wants you to Relearn to Drive

By squirrelbait - June 21, 2007

in Object Culture | design.edu

Who taught you how to drive? A bitter instructor? Chain-smoking, know-it-all mom? Super vain sister? Beer-slamming step-dad? BMW just launched Relearn to Drive, a little reminder of who gave you your "skills" and how you can fix them. After you've been reeled in by a funny and familiar cast of characters, you have the option to "relearn to drive," that is, sign up for BMW's Performance Driving School where courses range from teen training to tearing it up. And of course, it ain't free.

via josh spear

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Adrianna

17 years ago

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What a lot of people don't know is that you can get similar training from the county or sheriff's department. Of course it won't be nearly as much fun because you end up driving around in nasty old Crown Vic's... but it's still good training.
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