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IKEA's earnings graph goes straight up

By Tasos Calantzis - June 16, 2007

in Design Business

It's good to be reminded of how profitable design can be. Here's a neat explanation of IKEA's design-at-low-prices concept straight from the horse's mouth (click "replay" after the link). Now here's a quick look behind the curtain at how extraordinarily successful the strategy has been (click on"turnover" after the link).

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IKEA's earnings graph goes straight up

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