June 5th, 1977, the original Apple II went on sale featuring the first use of the rainbow striped Apple logo to reflect the computer's color graphics capability. The advertising campaign focussed on the machine's sophisticated design as a differentiator and boasted it's simplicity of use to previous hobby models and competitors.

"... you don't even need to know your ROM from a RAM to use and enjoy Apple II. It's beauty is in it's simplicity ... Even if you've had no previous computer experience, you can invent your own color games, create artistic displays, or instruct Apple II to chart your home finances."

Not to mention it was a great ice breaker for first dates, I want one.