When (or if) you think about innovation within the chemicals industry, names like DuPont, Dow Chemical or maybe a big conglomerate like GE come to mind. But did you know that the relatively tiny Eastman Chemical Company (not to be confused with Eastman Kodak) has put together a state-of-the-art innovation and design site featuring conversations and interviews with leading innovators that the company is calling A Smorgasbord of Ideas:

"The Eastman Innovation Lab isn't your every day corporate website; it's an unconventional, sometimes irreverent (but always relevant) resource for designers. That's why we interview some of the design world's most creative and influential thinkers - you can listen to their opinions, and not ours. Designers, brand owners and educators - people who look at the world differently - help us bring you a smorgasbord of ideas. Some of them use Eastman materials; some do not. That's not as important as what they know, and what they have to say.

From Yves Béhar, founder of the San Francisco design firm, fuseproject, and storyteller extraordinaire, to Marc Rosen, renowned cosmetics packaging designer, to Robyn Waters, author of "The Trendmaster's Guide", we offer an eclectic mix of viewpoints from people we respect and you'll enjoy... The menu is constantly evolving and expanding. So stop by our smorgasbord often and check out what's new. Watch out for the pickled herring."

Be sure to check out the "intricately curvaceous" POM Wonderful bottle with an "ergonomically correct" handle, made to resemble three pomegranates stacked one on top of the other.

thanks, Dominic at Endless Innovation