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Why Does This Swedish Bent Plywood Coat Hanger Storage Object Exist?
It's pretty but I can't imagine the context
The vintage and antique goods reseller 1stDibs is selling this coat hanger storage rack with custom nesting hangers, made in Sweden in the 1960s:
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Enter a caption (optional)Coat hanger storage objects are a familiar sight to anyone who's worked in retail fashion. But they usually look like this:
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Enter a caption (optional)In other words, they're about bulk. Useful for storing racks at the register during purchases or when rolling out the new stock overnight. But what need could there possibly be for the (admittedly beautiful) Swedish design up above? Am hoping one of you has the answer.
By the way, the darn thing is going for "$739.26, Reduced From $1,576.36." Jeez Louise.
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Comments
It does seem to me like a device for the rich & famous. You have to have the right style of wood hanger to fit in it. And if you use all the hangers, now you have an empty piece of overpriced bent plywood? Then you have to go on Ebay to buy some vintage Swedish hangers... it's a cycle you can't get out of...
I would argue that if this was mounted on a wall within your closet or on the back of the door, it would eliminate the clutter on your hanger rod caused by empty hangers. Although truth be told I always seem to be SHORT on hangers rather than the other way around.
I believe this product was made in a time when restaurants, hairdressers and cafes would offer to hang up your coat when you arrived and this product would often be partnered with a long coat rail and hat rack. I have seen these in old establishments in both Sweden and Denmark. Rather than have a rail full of empty hangers, this device stores them in a neat and decorative method. I have also seen these in small churches, chapels and meeting rooms. I have never seen one in a private home and I believe the product (made by NK or Svenssons maybe) was only really intended for commercial / public clients.
Is it possible its a minimalist type thing, where space saving was / is a must, a bit like the ikea ethos, so one could imagine there wouldn't have been a wardrobe but maybe a sliding rod of some sort would slide out to hang things temporarily, also people would have had less clothes back in the 60s.