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Fiat Designer Tries to Scratch the Road Rage Itch
Design solving conflicts in human behavior. While road rage is a well-known subject, not a single designer has ever tried to tackle the problem through design--except Uros Pavasovic.
The London-based designer's Fiat Scratch concept car is designed with a "scratch-happy" bumper, a worn exterior and a friendly, rounded shape he hopes will encourage drivers to drive less aggressively. Read an interview with the forward-thinking designer here.
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