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Bilco's Barracuda Intruder Defense System

Products that provide security and assuage fear will probably increase in popularity

By Rain Noe - January 18, 2017

in Object Culture

The Bilco Company makes "access products," meaning doors, windows, roof hatches, floor hatches, et cetera. But in a sad sign of the times, they also produce devices designed to prevent access: Mechanical objects that can "lock down vertical doors in a matter of seconds in active shooter situations."

Here's a look at the line-up of their Barracuda Intruder Defense System:

Enter a caption (optional)

It's kind of a strange situation to have to make products that prevent the functionality of your other products. But that's the world we're living in now. While your chances of being killed in a terrorist or terroristic incident are still infinitesimally small, the desire to be prepared—or plain ol' pure fear—will always create a market demand for security products.

From a business perspective, security products seem like a good area for a design entrepreneur to step into. A guy with a background in Sales once told me that the key to closing a sale is to make the customer feel as if there's a deficiency in their life, and to convince them that buying your product will eliminate that deficiency. Which means that in the security product market, the media is your free advertising and salesforce. With each incident that they publicize and occasionally sensationalize, the message coming from our news outlets are all designed to reinforce the notion that we suffer from a deficiency of safety. I expect products like these to proliferate.

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Cron Bo

7 years ago

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Since Obama signed the 2012 Smith-Mundt Modernization Act into law, buried in the 2013 NDAA building code, nothing the media is saying can be believed (also look up Operation Mockingbird), including the fake mass shootings. This "modernization" removed legal restrictions barring the state from lying to its citizens... corporate media is now unabashedly propaganda. You've been warned....

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Marshall Dean

7 years ago

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Feels like a very American approach: Don't fix the problem's causes; innovate around it!

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- Rain Noe
  
  Marshall Dean
  
  7 years ago
  
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  Preach!
  
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- Sage Youngblutt
  
  Marshall Dean
  
  7 years ago
  
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  yeah because its so simple to stop mass shootings
  
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Mark Thomas

7 years ago

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This post itself could itself be seen as a "sign of the times", inasmuch as it seems to imply that crime is on the rise, like many irresponsible media outlets. Nationally (US) crime has been on the decline for decades.

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- Tiby Csapo
  
  Mark Thomas
  
  7 years ago
  
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  Except the article does nothing of the sort.
  
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  - Rain Noe
    
    Tiby Csapo
    
    7 years ago
    
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    Thanks Tiby! Always surprising to me when people read text that isn't there.
    
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