We know plenty of designers with a soft spot for well-designed toys, which is why the latest feed from SophieHortonJones via the Core77 discussion boards struck a chord with us this week. Sophie writes,

"I love a good toy craze, and love looking at what makes the craze successful that year. Two of my favorite craze categories to pick apart are: Pocket money driven collectibles with expandable lines, and tech pets... and one of this years biggest crazes has got me thinking I might make a trip to Toys 'r' Us!

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I think Spinmaster's Hatchimals are brilliant, and not just because of the final product, but because I can imagine the design, engineering and testing challenge this one must have been! [...]

What's your favorite toy craze, and why? Is it nostalgic, brilliantly designed, evergreen, innovative, or just plain weird?!! I'd love to know what you love and why."

Alright designers, we know you have some picks—share your favorites for the holiday season below in the comment feed or on the original discussion board.