...So one Big Design Management Challenge is how do you switch gears from designing for to designing with? Maybe the object of design is not a finished product but a set of tools that allow people to design their experiences for themselves. Think iPod and iTunes. Think TiVo. Starbucks. Fortunately, design has tremendous tools. In fact, design has evolved from a simple practice to a powerful methodology of Design Thinking that, I believe, can transform society. By that I mean Design, with a capital D, can move beyond fashion, graphics, products, services into education, transportation, economics and politics. Design can become powerful enough to be an approach to life, a philosophy of life. But it can do so only when Design by Ego ends and Design by Conversation begins. More on that later.and
...Let me stop and make a suggestion. Skip your next trip to Milan or Miami and head, instead, for the reservation. Visit the Navajo and Hopi, the Pueblo Indians, the Souix and the Cheyenne. These folks lived a sustainable lifestyle long before it became both fashionable and necessary. There’s a lot left to their eco-culture. Learn from them—their contemporary artists in weaving, pottery, painting and jewelry are among the most innovative and creative in the world.
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Also, beware the invocation of 'strong spiritual meaning' when describing material living conditions, it's usually a smoke screen for 'objectively worse, but you should love it because it's better for (society, God, the volk, Gaia, or whatever else...)'.
"We need to live the lives we design." - Like this: http://blog.rebang.com/?p=816? Been doing it for seven years now, Bruce.
Sorry, but I think Nussbaum writes about the obvious. If he's going to be a champion for Design, he needs to think and talk more about tomorrow imo.