Comments

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  Sean Horita

  8 years ago

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  Props on incorporating that big radius at the top corners of the cabinet. Looks like a nice family of products; the little satellite is quite cute. Only design comment might be the logo placement on the smaller tower is 'floating' vs the rather more consistent applications on the other products. 

  Question: for customers of the big towers, are grilles still shipped, or desired at all? Seems like those would be the people with dedicated listening rooms who want to watch their drivers thumping.

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  • 

    Michael DiTullo

    Sean Horita

    8 years ago

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    Thanks Sean! The large radius was a challenge to get through to production as you could imagine. It required a slightly different manufacturing process than we typically do which allowed for running the grain apparently seamlessly (though it seams at the ports essentially).  lot of people prefer grilles on for various reasons. Some of the most common we hear are in our research are spouse likes it better and protection from kids and pets. The little satellite is kind of adorable. :-)

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  Ray Jepson

  8 years ago

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  I love design like this.
  

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  • 

    Michael DiTullo

    Ray Jepson

    8 years ago

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    Thanks Ray, it is a fun category to work in. A lot of the super high end product is very expressive, but at the more affordable end of the market a lot of product is just a utilitarian black box. It was fun to bring a bit more of the thinking used in in our higher end product and work in harmony (puntatic) with our acoustic engineers to ground all of the design stories in function.

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  amunta nul

  8 years ago

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  Wow so much marketing BS in one video, I'm impressed.

  
  

  Guitars are wood so we made our speakers wood. Guitars are curved so we added a fillet to our corners. Guitars have frets so we added horizontal elements. Guitar's fasteners are visible so we made ours visible. Guitars have something shiny so we added something shiny. 

  
  

  This reads more like a student presentation, or a low budget advertisement,  than anything professional. Deleting someone else's comment on youtube calling this out as an advertisement was a nice touch as well. 

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