IDSA's third annual Medical Design Conference: From Volume to Value will be held Nov. 11–12, 2016 at the new University of California, San Francisco (UCSF) Medical Center's Mission Bay Conference Center. The design industry and the frontlines of the medical field are teaming up to provide insights into delivering improved healthcare value. Registration is open online through Nov. 7; then, onsite.

The conference is co-chaired by Bill Evans, IDSA, SVP, Innovation, Bridge Design, a Ximedica company—and Aenor Sawyer, MD, of UCSF's Department of Orthopaedic Surgery.

Significant challenges face both the design and medical fields as they work to address needed improvements in healthcare value. Improving quality of care while lowering costs seems contradictory and to date has been unattainable. Tackling this challenge will require new models of collaboration across the design and healthcare fields. The conference, co-hosted by IDSA and UCSF's Department of Orthopaedic Surgery, provides the opportunity to learn firsthand about such models and create new collaborations.

Held at UCSF—a national leader in health tech innovation—this event brings together designers, health care providers, researchers and innovators to explore the development of transformative solutions.

Valuable takeaways from the IDSA Medical Design Conference 2016 include an understanding of challenges unique to designing in healthcare and how they can be addressed; insights on the need for collaboration between the design and healthcare fields, including concerns and successful models; exposure to new perspectives and actionable methodologies for innovation in healthcare; and new network connections with potential collaborators from healthcare, design, innovation, and related fields from the San Francisco Bay Area and from wider professions.

"It's an exciting time to be a designer in healthcare; our profession will play a pivotal role," says Evans. "We are poised to use design to improve physical devices and to impact the digital, services and delivery ecosystems that surround such devices as we embrace the connected health revolution sweeping through our industry."

The dialogue is shifting from driving more use and better usability of the products and experiences designed—to how to create more meaningful, broader solutions to truly transform the healthcare system From Volume to Value.

"Recognizing that no one entity—patient, provider, payer or innovator—can address the complete value loop, the IDSA Medical Design Conference will draw representatives from the entire ecosystem to foster relevant dialogue and shared learnings," Evans explains.

Adam Gazzaley, MD, PhD, of Neuroscape, is scheduled to deliver an inspirational keynote presentation. His groundbreaking discoveries in neuroscience—profiled in The New York Times and The Wall Street Journal and on NBC, CNN, PBS and NPR—exemplify the power of cross-sector initiatives by combining design, healthcare, technology and research.

Another keynote address is from Roy Smythe, MD, of Valence Health, on "Healthcare's New Culture Code." "What is your first memory of healthcare?" asks Smythe. "For most of us, that question conjures images of white coats, needles and pain. However, that is actually not our first experience. A future of healthcare environmental design based on a new "culture code"—one generated by our earliest memories of healthcare—could revolutionize how we experience medicine."

Speakers are set from LUNAR of McKinsey & Company; IDEO; Johnson & Johnson; Cedars-Sinai; BlackHägen Design; AppliedVR; Center for Care Innovations; Metaphase Design Group; Cannuflow; Halyard Health; HomeHero; HS Design; JeffDESIGN; Medtronic; NEA Healthcare Team; PurpleBinder; RubiconMD; St. Michael's Hospital; 3rd Stone Design; Stryker; Thomas Jefferson University Hospitals; Transcendent Endeavors; West County Health Centers; Ximedica; and more. Experts from UCSF; Stanford University; Auburn University; Georgia Institute of Technology; University of Cincinnati; University of Toronto; and other leading higher education institutions also will take the stage.

"There's no better place to meet thought leaders," declares speaker Bryce Rutter, PhD, IDSA, of Metaphase in a new video. "It's the best dollar-for-dollar investment you can make." See why.

Trending topics range from robotic-assisted surgery, doctor-designer relationships and global health product design to the healthcare business environment, medical technologies, biodesign innovation and more, along with thought-provoking, interactive panels such as "The Future of Devices is not Devices," "Designers on the Future of Design in Healthcare" and "Designing a Culture of Safety."

See the complete schedule. Book your stay and take in the sights of San Francisco. Follow the journey on #IDSAMedical on Twitter; Industrial Designers Society of America on Facebook and LinkedIn; and @IDSAdesign on Instagram.

Sponsors, media partners and exhibitors include Johnson & Johnson; Stryker; Ximedica; Agora; AllJack; BlackHägen Design; Control Plastics and Metals; Core77; Freetech Plastics; GCX Mounting Solutions; KeyShot; Ray Products; and Society of Plastics Engineers. For information on more opportunities, contact KatrinaK@idsa.org.