From Architonic's website, spotted on Design Spotter:

["Hosting a Guest"] was the theme of a joint project between the Industrial Design department of the Hochschule fur Gestaltung und Kunst, Zurich and Napier University, Design Futures in Edinburgh.

...Solutions were devised which not only work in normal everyday circumstances, but can also be offered to guests as a gesture of hospitality and appreciation and will at the same time help them to feel at home.

I don't doubt the sincerity of the designs, even if I can't quite puzzle out what this pillow's about. But listen, you simply cannot put up a photo of a guy sleeping in infinity wearing tighty-whiteys and black socks and expect me not to take a cheap shot. C'mon, we're supposed to be designers, people!