e
Wordsmith
In this interview PingMag talks with Scott Milano, who leads the Verbal Identity department of Interbrand Japan in Tokyo. You've undoubtedly come across his work, as his group is responsible for developing product and brand names such as BRAVIA, AQUOS, and VIAGRA. Their job is to create a product image and identity through a single word. Viagra is pretty good - look up the latin roots vir, vireo, virga or virgo, or the english virile - but I'd like to hear the story behind Levitra.
-
oFavorite This
-
QComment
Share your thoughts
Directory Company Profiles
Core77
Industrial Design
Resources
Industrial Design
Resources
-
Core77 Directory
Find the Best Industrial Design CompaniesGo -
Springtime design
Springtime is a creative force that develops exciting, sustainable and paradigm-shifting products, b...
-
Mixer Design Group
We specialize in electronic product design and engineering for wearables, electronics, bioscience an...
-
PENSAPENSA is an award-winning industrial design and consultancy firm that combines strategy, design, and...
-
A2
A2 is a product development consultancy focused on design strategy, market and user research, indust...
-
The Metcalfe Group, Inc.
Located in the greater Cleveland, Ohio area, we are an experienced full-service product design firm ...
-
Michael DiTullo
Design. Every. Thing. Creating innovative products and brand experiences. For more than 20 years Mi...
-
Design 1st Inc.
Hardware product design is a high risk business - unless you have a design partner who has done it s...
K
{Welcome
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
K
Reset Password
Please enter your email and we will send an email to reset your password.