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IKEA Australia To Kanye West: We Could Make You Famous

Good for the lols, but what does it MEAN?!

By Kat Bauman - August 3, 2016

in Design Business | Furniture Design

As you've likely heard, Kanye wants to take his unstoppable visionary design genius to the next level: your bedroom… And he wants IKEA to make it happen. After a March visit to the Swedish megacompany's head offices Mr. West tweeted about being inspired to design furniture, and rumors of flatpacked and overpriced beige homewares began to swirl.

They definitely got meatballs after the tour, right?

This week the subject came up again in an interview with BBC Radio, where Kanye positioned himself as an ideal designer of minimalist dorm room accoutrements. The official IKEA line has hovered between quiet and dismissive on a potential partnership, but this time IKEA Australia responded to the divisive rapper-designer along with a bed design fit for Yeezus:

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The flat-packing YEEZY bed would build out to fit the crowd of celebrities in Kanye's newest video, Famous, while maintaining the simple lines and assembly fans of both brands expect. It lacks the apocalyptic, pre-destroyed flair of Kanye's fashion line, but hey, they're just spitballing.

The real icing on this tasty post was the caption:

Hej Kanye, we'd love to see what you'd create…we could make you Famous!

You don't have to be a Taylor fan to get a tickle out of that. But is this the end or beginning of a dark twisted design collab fantasy??

o

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Sasha Gorski

8 years ago

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Nothing in life is without cost. Propping up a single "hypebeast" over and over ad infinitum, has the equal and opposite effect of lowering the perceived standard of value for every non-famous person. The societal tradeoff is extremely negative - an ocean of worthless people, all celebrating a single person who's spittle is holy water, and feces is mana from heaven. Design is going through a DIY revolution, where every person is given tools to design and build for themselves. As a designer myself, and as a modern person with my own handmade furniture and 3D printer, this silly article might as well be from King Arthur's court.

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- Kat Bauman
  
  Sasha Gorski
  
  8 years ago
  
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  Interesting, but I have to (as a designer myself) disagree that bloggers enjoying a design brand's sense of humor is causally linked to the excremental downfall of meaningful creation and scholarship. Sounds like you might need a vacation from the internet... and a refresher on the Cambriae.
  
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  - Sasha Gorski
    
    Kat Bauman
    
    8 years ago
    
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    Would you please post some basis for your disagreement? There is quite a lot of evidence that our culture is defined by our communication. Articles propping up Kardashians and their ilk are to be expected from pop culture sites. I would like to think that Coroflot IS a vacation from those awful parts of the internet, and mindless bloggers talking about Pokemon and Kanye West. Perhaps I've overestimated this site.
    
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Eric Strebel

8 years ago

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He needs to keep his fingers to himself, we don't need them in the design business..go home Kanye

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Longhorn Greenback

8 years ago

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No one knows what it means, but it's provocative. It gets the people going!

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