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Doomsday Clock: Redesign

By Allan Chochinov - January 17, 2007

in Design Business

More Bierut. Today, the "Doomsday Clock"--emblem of the Bulletin of the Atomic Scientists, an advocacy group formed in 1945 by scientists from the Manhattan Project--was changed: The minute-hand was moved from 7 to 5 minutes before midnight. And that's getting pretty close. (Bloomberg story here.)

So certainly this called for a redesign, and the people up for the job? Well, Pentagram, of course. (Michael Bierut and Armin Vit did the heavy lifting.) Now, considering that Pentagram just redesigned Christmas (x.mas), and earlier, redesigned the bible (kinda awesome), we're wondering what they could possibly be thrown that'll give them a run for their money. (The Ten Commandments in Franklin Gothic? Too easy.)

Got a "Let's see Pentagram redesign THIS!" idea? Post it in the comments.

And then we'll get 'em to redesign our comments.

o

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Sean

17 years ago

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How about the universal symbol of awareness? Time to retire the ribbon (inspired at first, but now cliche) in favor of something fresh (which will, in time, also become a cliche).
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TheAlef

17 years ago

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What about the human body? We have all these doctors fooling around with this thing, what about getting some designers in there who can optimize function while giving the body a modern sleek look?
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coresenior

17 years ago

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Way to go, guys!
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