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The bottom of the barrel - a rustic hometown grocer's barrel

By Steve Portigal - January 3, 2007

in Object Culture

The New York Times looks at the continued progression of homespun images (emphasis on the spun) into consumer packaging. They call it greenwashing, but is that too harsh? Design elements evoke cultural and emotional responses. Should designers and marketers play into those or is that manipulative? The article takes a pointed POV that may outrage us as consumers but caution us as designers/marketers/storytellers... It's only a matter of time before Cap'n Crunch shows up in a hemp jacket, raising money to save the manatees.

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heynate

17 years ago

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If you feel a product image is designed to deceive, then participation in its design process is unethical.
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The bottom of the barrel - a rustic hometown grocer's barrel

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