Technology-related products and services will increasingly be shaped by 12 underlying principles or "technology values". These values--such as simplicity, efficiency and personalisation--represent the characteristics that consumers will look for in products, services, and technologies over the next 10 to 15 years. This is the conclusion of a new study from the Washington, DC-based research and consulting firm Social Technologies.The 12 of them are Appropriateness, Assistance, Connectedness, Convenience, Efficiency, Health, Intelligence, Personalisation, Protection, Simplicity, Sustainability, and User creativity. So yes, a good list. And nice and useful as a check-list. Read more about it here.
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