Sign In / Join Now

Core77

e

Sign In / Join Now

e

Origin of the Nike "swoosh"

By squirrelbait - October 26, 2006

in Object Culture

The iconic Nike swoosh, intended to depict "movement," was originally designed by Carolyn Davidson in 1971 who was paid a whopping $35 by Phil Knight for the logo. To Nike's credit, Davidson was formally (and rightfully!) thanked with a diamond ring and an envelope containing Nike stock in 1983.

o

Favorite This
Q
1

Comment

Comments

milo

18 years ago

Z

Z

Reply

Man, i didn't know how ugly the first logos were...
thanks for discovering.
!Report as spam

Share your thoughts

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Subscribe
Test it out; it only takes a single click to unsubscribe

Directory Company Profiles

Core77
Industrial Design
Resources

K

{

Welcome

OR

jSign In with Core77 Account

Email or Username
Password Forgot password?
Keep me signed in

Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

OR

jJoin Now with Email

Email Not Public
Username
Password
Confirm Password
Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

r

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Test it out; it only takes a single click to unsubscribe

Subscribe

Our website uses cookies to enhance the site operation and understand traffic and website performance. Learn more. Accept Cookies