Thackara had his work cut out for him: between negotiating with technology-plagued teams ("we're seriously going to give you just one more minute to solve your PowerPoint issues") and teasing out content that was either unclear, over-time-limit, or just plain missing (he was a bit generous on this last item), the challenge of keeping the session moving and, well, "moving" was a bit of a trick.

And although the session proved fast, furious and fun, the 3-minute construct forced each of the groups to edit out and sacrifice so much content that, in the end, it just wasn't worth it. And the killer part is that those on-the-cutting-room-floor minutes of content--a reflection of many hours of painful and deliberate dialogue, debate and consensus--will never see the light of day, were never revealed to the Summit audience, and will likely never be known to the AIGA leadership. There are notes, somewhere, of course, but we all know how legible those are. [Seems that the AIGA has been working diligently with the studio leaders, post-summit, to capture everything they have. Excellent.]

[Check out a nice, quick-n-dirty overview from Alissa at Unbeige here.]