Service Design structures people, infrastructure and materials related to a service experience in order to better the interactions that take place between provider and consumer. By interpreting needs and behaviors, Service Design formulates innovative approaches that really put people first. We asked for "projects entailing the organization of end-users, communication, transactions, infrastructure, institutions and organizational systems and received entries ranging from voting systems to GPS navigation apps." 

Cathy Huang, President, CBi China Bridge led the jury as Captain. She was joined by Adam Lawrence, Co-Founder, WorkPlayExperience, Luis Arnal, President and Founder, INSITUM, and Martha Cotton, Partner, gravity tank. "I think some interesting trends across all of the entries was a notion of empowerment and co-design. It was interesting to see the increasing ways that people are bringing in the end user, or the complex web of end users and constituents in a service offer. The notion of empowering people to have their own voice was a pretty strong theme throughout the service design entries. Along the line of empowerment is involving people in their own future which was very compelling and very inspiring," explains Cotton. The entries we received sought a more expansive view of Service Design, as Arnal discusses. "Traditionally a lot of service designers studies have been with the public sector, governments and NGO. This year we are very excited to see a lot of entries coming from the private sector as well. This means private companies are paying attention to improved customer experiences and finding valuable opportunities in service design."

Say hello to the Winners, Runners-Up and Notables of the 2015 Core77 Design Awards in the Service Design category.