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Brilliant or Lazy? Amazon Creates a Physical "Buy" Button

The Amazon Dash Button is meant to restock your household goods via push-button convenience

By Rain Noe - April 2, 2015

in Design Business

When you block a troll on social media, you realize the internet has given you Mob Boss powers: You can press a button and make someone disappear.

Now Amazon has created a product that's sort of the opposite. The Amazon Dash Button is a physical button you press that makes objects appear. (In several days, anyway.)

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The diminutive object is meant to be Velcro'd wherever your daily consumables are stocked, and the idea is that when you're starting to run low, you hit the button and it magically adds the item to your Amazon shopping cart.

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The buttons are tied to specific "favorite household brands," from companies that must be thrilled to have worked their logos onto your household surfaces.

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You still need to confirm the order on your smartphone, presumably a stopgap in case Junior has decided you need 27 bottles of Tide. I would have liked to see more comprehensive security measures, such as codes that are changed weekly by the Joint Chiefs of Staff, and two Naval Commanders that must come to my house and both turn keys in locks at the same time before I can press it.

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For now the Dash Button is limited to Amazon Prime members, who can only order three buttons before they're cut off, as this is a limited-time trial.

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For me, the video serves as an almost disturbing reminder of just how much stuff we consume in the mere act of living. And I can't decide if the product is lazy or brilliant. Your thoughts?

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r gold

9 years ago

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"For me, the video serves as an almost disturbing reminder of just how much stuff we consume in the mere act of living. "
+1 for that comment

That is a product straight from the depths of marketing/consumerism hell. Why you would choose to bring even more marketing than the packaging of the products themselves into your home/sanctuary beats me. Why not get an A0 sized poster of Tide on your bedroom roof so it can sooth you to sleep each night. Seriously, though the designers behind this should question themselves. Why is the logo required, it makes what could be an interchangeable unit redundant, if it is stuck to your beautifully designed coffee machine destroying the aesthetics of it aside from that you would know what that button is going to order... more coffee. the fact you still need to get on the smartphone makes it poorly thought through.. I'll stick to just using the one laptop and ordering things that way and not having advertising buttons in my home that will just add to landfill eventually.. this was definitely a bread & butter client design, sometimes people should just say no.

I mean you can already set this up by yourself with QR codes or a multitude of other methods.

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Alex Rekas

9 years ago

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Might want to take note of the day amazon published this "product"...

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- Rain Noe
  
  Alex Rekas
  
  9 years ago
  
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  March 31st.
  
  Now if only there was some way to block you on here....
  
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