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Watch the RKS Sessions Presentation: The Power of the Bicycle

By Core Jr - March 18, 2015

in Design Business | Cars

The humble bicycle has literally changed the way the world operates and lives on a day-to-day basis. Symbolizing everything from an active lifestyle, to sustainable habits, the bicycles’ importance worldwide goes beyond just transportation, impacting environmental concerns, human health, economic development, and much more.

VP of Marketing for SRAM David Zimberoff illustrates the transformative power of the bicycle

This month, the 8th installment of the RKS Sessions Series featured current VP of Marketing for SRAM, David Zimberoff, and his illustrations of the transformative power of the bicycle on lifestyle, advocacy, and humanitarian efforts. Watch the full presentation below to gain a greater appreciation for our two-wheeled rides.