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Sony Draws Ire With PSP Graffiti

By Glen Taylor - December 5, 2005

in Object Culture

FONY Seeking to market its handheld game device to hip city dwellers, Sony has hired graffiti artists in major urban areas to spray-paint buildings with simple, totemic images of kids playing with the gadget. But the guerrilla marketing gambit appears to be drawing scorn from some of the street-savvy hipsters it's striving to win over.

article : wired.com

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Sony Draws Ire With PSP Graffiti

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