You don't have to be Malcom Gladwell to notice that in the mustard world, fads come and fads go, varietals and variants are tried and eventually embraced by consumers. Ketchup always stays the same.

Here at Finkbuilt Labs, our plan is nothing less than to shake the world out of this condiment orthodoxy by introducing a NEW tomato ketchup. Change can be unsettling, but fear not, FINKZ Tomato Ketchup will do everything your old ketchup did, and more. Before FINKZ Tomato Ketchup can come to dominate the marketplace, as it inevitably will, it needs an identity. This is where YOU come in! As the FINKZ Tomato Ketchup label designer, you will have the onece-in-a-lifetime opportunity to be a part of something big. But since we know that while contributing to progress and meaningful change can be satisfying, it�s easy to put it off until later. That�s why this design contest is offering a generous incentive package of cash and prizes to the one who dreams up the winning label.

You'll need to click on to find out what they are.)