...It has to fulfil the user's wish to identify with their vehicle as well as their need for differentiation and individualisation, because a car is much more than a means of transport - it is also a status symbol and reflects the "mobile part" of the attitude to life.
Well ya, and they also kill a lot of people and spew a ton of exhaust into the environment, but we'll leave that alone on a Friday afternoon. Read the thing here.
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