Those that live in blackout-prone areas don't keep their flashlights in the back of a drawer. Instead it's in some easily-accessible place, so they don't have to fumble around looking for it when the lights go out.
UK-based lighting manufacturer iViTi reckons they've solved this with their LED iViTi ON, a lightbulb they'll begin manufacturing next month. It's simple and clever: It's got your standard Edison screw base and roughly the same form factor as a standard lightbulb, along with an internal battery that stores juice. So when the power goes out and the bulb stops receiving wired electricity, it switches over to the battery to provide an extra three hours of light.
Another consumer they should target: Deadbeats who don't pay their electricity bills on time.
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