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SmartPipe: Long Overdue Connected-Home/Quantified-Self Start-Up Satire

By Sam Dunne - December 29, 2014

in Tech | Object Culture | Consumer Electronics

Purveyors of web-based procrastination-enablers Adult Swim have been treating online audiences to a series of ingenious infomercial parodies in recent months—from feature-creeping Broomshakalaka to the frankly pornographic Salad Mixxxer. The latest spoof from the series takes aim at the sitting duck of the connected/quantified/smart home/health/self start-up world—mocking the various absurdities of the industry well and truly in an 11 minute fictionomercial that is both amusing and terrifyingly believable.

Whilst the fiction fecal scanning product is in itself satirical excellence (if anything, too believable) its the thoroughness of this parody that will really get let your inner-cynic loose:the "author and social media influencer" journo; the self-professed "revolutionary" CEO; the invasive data harvesting; the lifestyle smartpiper finding fame broadcasting stool stats to her "downstreamers" (nice...); the #ItsMyAnus hashtag; the congress hassling pseudo-political revolutinary-ism...the list goes on and on.