On Saturday August 16 at 12:20ET, Ford and IDSA's 'Designing Innovation' series will continue with its third panel discussion. This time around, the panelists will examine customer driven design, connected performance and the deeper role of design expanding past aesthetic appeal. Onstage will be designers Eric Anderson, Associate Professor of Industrial Design in the School of Design at Carnegie Mellon University and panel moderator; Austen Angell, Founder of Modern Edge; Ed Boyd, VP of Experience Design Group at Dell; and Kevin George, Exterior Design Manager at Ford Motor Company.

Growing off of the two previous discussions ('Decoding Design' and the debut panel discussion also titled 'Designing Innovation'), this month's 'Designing Innovation' panel will be a part of The Exchange—the annual IDSA Conference, taking place this year in Austin, Texas. Even if you're missing the event in-person, tune into our Designing Innovation channel to see the event live on Saturday, August 16 at 12:20ET.

Don't forget: Just like the previous discussions, you can get involved and ask your own questions using the hashtag #designinginnovation on Twitter for a chance to hear your query onstage.