On Wednesday, May 7, IDSA and Ford invite you to join in on a panel discussion featuring renowned industrial and automotive designers. The entire event will be livestreamed on Core77 at Core77.com/designinginnovation. The discussion will begin at 6:30pm PDT and last about an hour.

Panelists include Yves Béhar, CEO/founder of Fuseproject and Freeman Thomas, strategic director at Ford. Nathan Shedroff, the program chair of the MBA Strategy and Design at California College of the Arts, will be moderating the conversation. The discussion will cover various hot topics in design, including but not limited to: how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.

Make sure and get involved in the great conversation by submitting any of your own questions ahead of time on Twitter by using the hashtag #designinginnovation.