Hosted by Don Lehman, Core77's podcast series is designed for all those times you're sketching, working in the shop, or just looking for inspiration from inspiring people. We'll have conversations with interesting creatives and regular guests. The viewpoint of Afterschool will come from industrial design, but the focus will be on all types of creativity: graphic design, storytelling, architecture, cooking, illustration, branding, materials, business, research... anything that could enrich your thought process, we'll talk about.

If you've hung around Core77 for awhile, you've probably seen the name "Yo!" pop up on the Discussions boards and writing the occasional article on the main page. Yo! happens to be the alias of our good friend, Michael DiTullo. Michael is a super talented designer who has worked for Evo, Nike, Converse, Frog and is now the Chief Design Officer of Sound United.

Sound United is a Southern California company responsible for the audio brands Polk, Definitive and BOOM. Today, I talk with Michael about what's it's like to exhibit at CES, how he approaches getting Sound United's products sold into retailers, the intense competition of the Bluetooth speaker market and what the design scene is like in Southern California.

Get the Afterschool Podcast, Episode #18 – Michael DiTullo, Chief Design Officer of Sound United: Available at the iTunes store or direct download via Soundcloud below.