Last weekend, we had the opportunity to attend the iF design awards 2014 night, which took place at the impressive BMW Welt museum in Munich. Some 2,000 guests involved in design, business, culture, politics and press enjoyed a relaxed get-together while show master Ralph Wiegmann (iF CEO) hosted the ceremony, personally handing out no less than 75 iF gold trophies, which deserves some respect, to three categories of winners: product, communication and packaging.