There's no shortage of rad watch designs—just have a look see at our features on Eone Time, Minus 8, Analog Watch Co., Mr Jones Watches and Ziiro (to name just a few). In the name of simplicity, watches have one job: to tell time. But what about when they don't do that? This is where Durr comes in.

Created by Theo Tveterås and Lars Marcus Vedeler—collectively named Skrekkøgle—the duo have come up with a concept watch manner that reminds us a bit of the Solar Light we covered from Jon Liow. By giving a quick shiver every five minutes, Durr is more about reminding the wearer to make the most of their daylight than being a timepiece. Check out this video to get a better idea of how it works:

Design-wise, it's a good look if you're into arm accessories—because it doesn't look much like a watch past its traditional silhouette. The hope is that the wearer will better tune into their day's natural rhythm with the frequent vibrations. No more 10-minutes-lost staring into space when you really should be finishing up a work project.

Honestly, I'm not too sure I'd like to know just how many 5-minute intervals are passing while I'm waiting in a doctor's office or trying to catch a train home. Not to mention half of the fun of free time is losing all sense of time. Or maybe I'm just one of those old souls on the search for few digital-free ticks of the clock. Although, it would be a great buy for those of you fond of feeding the "just five more minutes" line.

What do you think—is this the perfect reality check or just another reminder at how slowly time can pass? If this sounds like your kind of time-keeper, you can get more information on how to buy your own Durr here.

Via Protein