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Remade Co. (Semi-Literally) Takes the Piss Out of a Certain Axe Company

By Ray Hu - December 3, 2013

in Branding & Identity

Update: Commenter Max Shelley has not only dug up the original video but juxtaposed them, YouTube Doubler-style, in an absolutely uncanny comparison video, embedded below, and it's holy-crap-I-sh*t-you-not dead on. Good work, Max!

Seeing as toilet humor never gets old, we were very interested to stumble upon a company called Remade Co., which gives a veritable swirlie to a certain New York City-based design company. We've seen similar variations on the theme of painting a handle before, but Remade is a parody par excellence: The website is dead ringer (or should we say plunger) of its target, and the product lineup is at once entirely on-brand and completely off-the-mark.

In the ~~profile video (below), which I assume is a~~ shot-for-shot remake (get it?) ~~of an original that I was unable to dig up as of press time~~, an unidentified jester goes by a hyphenated surname that is the inversion of that of his mark. Reader Max Shelley has put them side-by-side, revealing a profound attention to detail on the part of Mr. Smith-Buchanan—the, um, original Remade vid is here—and frankly it's hard not to be impressed by the whole thing.

The only indication that something might be amiss—besides, of course, the fact that the only product is a painted toilet plunger—is the fact that the "Add to Cart" links redirect to DetroitHardwareCo.com. Are they the ones behind what is an extremely elaborate viral marketing ploy, or is it yet another agency stunt? (The phone number, 1-800-555-0199, is a red herring.) Any readers care to help us unclog this one?

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James Patrick

11 years ago

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This is way more impressive now that I've seen the side-by-side comparison!
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Dan

11 years ago

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I can't wait for the sequel parody: "what the poo remembers the plunger forgets"

http://vimeo.com/53042594
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Joe

11 years ago

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This is brilliant!
Thanks @Max for the side by side, so funny!
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Dan

11 years ago

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Obviously this is a very well executed and not-so-subtle way of someone letting this this firm know that they think they're full of shit and probably themselves among the fecal mix. Personally I think it's hilarious! I'm sure it's all in good fun... ;)
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slippyfish

11 years ago

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Waiting on the Fresh Made Co. toilet snake.
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esther

11 years ago

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Keeping the dream of the 1890s alive! Now really, who needs an axe in the 21st century? Now a plunger, THAT is still quite relevant.
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bar

11 years ago

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Here's a comparison of the 2 videos side by side. http://vimeo.com/80278488

Still unable to fund the original though, anyone?
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Max Shelley

11 years ago

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Selling sanitized versions of the pioneer experience isn't so niche.

That url is for the short version of BMC's video. The original is here. I took the liberty of placing it next to RMC to see how much of the language came from BMC's original.

https://vimeo.com/80278488
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Peter Stevens

11 years ago

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Seems like an oddly specific and niche parody. Took a while to hunt down the original.
http://vimeo.com/20626094
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