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Casey Neistat's DIY Salt-Sprayed Shades Get an Unwelcome 'Admirer'

By Rain Noe - October 31, 2013

in Object Culture

Remember Casey Neistat's car commercial shot on the Bonneville Salt Flats? Then you probably remember the salt-sprayed shades he was wearing. Enough people asked about them that Neistat subsequently did his thing, posting a DIY video on how he replicated the look post-shoot. Watching the ad-hoc way that he bangs these out using commonly-available materials, I felt like I was back in the ID shop at school.

That was back in September. But two days ago Neistat tweeted "Balenciaga just stealing my design and making no apologies," referencing these:

While Balenciaga describes their $675 product as "Crackled effect leather inspired by the marble effect of the fashion show FW1314 pieces," it seems a pretty egregious case of copycatting, no?

"Being on the receiving end of that sucks," Neistat told Beyond the Row. "You feel like all you have for capital are your ideas... When somebody steals your ideas and runs with them like that, it makes you feel powerless."

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Eric

11 years ago

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A grinder!...seriously?
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emanster provolone

11 years ago

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Black wayfarers with 'crackle' white around the outsides? Very likely that they never even saw his pair. Even if they did, well, welcome to the fashion industry Casey.
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Marcel

11 years ago

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Big fan of Casey's work; Balenciaga would have been better served to do a partnership - the crowd is paying attention and they are excluding themselves from the conversation.
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Hannele

11 years ago

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Um, no. Casey does not own black sunglasses with a white speckles.

That said, his process is pretty neat.
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db

11 years ago

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Ideas are cheap. The idea of capitalizing them has the same value. A spiral of nothing, if you will.
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