Launch day is still a couple of weeks away, but as of today Frog Design founder Hartmut Esslinger's new book is now available for pre-order. Entitled Design Forward: Creative Strategies for Sustainable Change, the 308-pager details case studies from Esslinger's Frog years, when he was designing for Wega, Sony (the company that gobbled Wega up) and of course Steve Jobs, with both Apple and NEXT. Mac geeks will enjoy seeing photos of Esslinger's early Apple concept work, like proposals for a Macbook laptop and flatscreen workstation circa 1982.

Examinations of his personal work aside, Design Forward is not intended to be a vanity piece, nor a mere look backwards; Esslinger's current position as a professor of industrial design at Vienna's University of Applied Arts provides him with exposure to plenty of young students, and he incorporates select examples of their work in a series of case studies.

Get it while it's hot right here.