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Target's new prescription bottle

By Niti Bhan - April 22, 2005

in Object Culture

New York Magazine has a detailed design case study on Target's new prescription bottle. The bottle is part of the ClearRx prescription packaging system, which is based on original designs developed and patented by Deborah Adler, a 29-year-old graphic designer. The final design of the new bottle was developed by Klaus Rosburg of SONIC Design, who worked with Target and Adler over several months to fully develop the system. The new bottle will be widely available beginning May 1.

Chris Bernard sent me this link.

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