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IKEA's 'Life is Hard Without Textiles'

By Rain Noe - December 17, 2012

in Materials

This is kind of funny: As part of a marketing push flogging their upcoming collection of textile-based products, IKEA has released a video asking viewers to imagine life without fabric.

A place where comfortable pillows are replaced with tree stumps. Where curtains are made of sheet metal, rugs are made of sand, and sofas are made of cactus. That's a hard world. Literally. At IKEA, we have a soft spot for the soft parts. The fun and fluffy parts. The romantic and refreshing parts. The colorful and comfortable parts. The parts that put us to sleep, dry us off, help us relax and hide the stuff we don't want to see. Without textiles, life is hard.

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I realize IKEA won't make these, but other videos I'd like to see are a world without metals, a world without plastics, or even something more specific like a world with no injection molding.

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Tom Mc

11 years ago

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Al:

That clip is probably from Kentucky Fried Movie, and I believe it was "zinc oxide".

(I thought the exact same thing).
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bar

11 years ago

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Click link fo life without injection molding
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Al Roderick

11 years ago

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My mind immediately went back to an early Simpsons episode where Bart's class watches a fifties educational film, "A World Without Zinc."
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