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Video Sells it: Folditure's Crazy Fold-Flat Leaf Chair

By Rain Noe - September 14, 2012

in Furniture Design

At what point are you willing to sacrifice aesthetics for functionality? It's a question all of us need to answer for ourselves, as that intersection point between pure desire and pure need is too individual for any designer to map universally.

As a personal example, I find the aesthetics of Folditure's Leaf Chair, which we got a glimpse of back in June, a bit jarring. But as soon as I saw the video of how it worked, I got turned around on it:

When I came across the video this morning, despite being three months old it had an impossibly low view count of just 129 pairs of eyeballs. I suspect that will change.

IMHO, what this company needs to do is start pumping out videos of their entire line of folding furniture. Due to the dynamic nature of the products it is videos, not still photos, that are going to sell them.

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Jack Wayman

8 years ago

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The chair is fascinating, beautiful, functional, folds to 5/8" thin, hangs on a clothes rod, and pairs with nicely with the cricket table, which also folds (3/4" thin) and hangs. Combined, dining for 20 folds into 20 inches.

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Nonda

12 years ago

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Looks like the evil twin brother of Adam Goodrum's Stitch chair made by Capellini.

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BOTE

12 years ago

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Well, it's still ugly, and there are better solutions... And nothing was sacrificed. For that simple trick there could have been A LOT of aesthetic alternatives. How about the function? What the hell was that guy thinking while carrying it? I bet he thought about hanging it on the wall, but than he gave up. Because it's just an asymmetrical monster that does not even work as art... For me, it's one of the biggest design fails of recent times.
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