Over the next few weeks we will be highlighting award-winning projects and ideas from this year's Core77 Design Awards 2012! For full details on the project, jury commenting and more information about the awards program, go to Core77DesignAwards.com

• Visual identity for Valeur Absolue brand
• Designer: Casa Rex
• Category: Visual Communication
• Award: Professional Notable

The objective was to create a visual identity for the Swiss Fine Fragrances and Cosmetics company Valeur Absolue, that would invigorate the Fine Fragrances market.

How did you learn that you had been recognized by the jury? Via Twitter.

What's the latest news or development with your project? After creating the visual identity for Valeur Absolue, we have recently also developed the packaging for their new perfume range. In addition, we have been working on the design of their communication and point of sale campaign, which will be launched soon.

What is one quick anecdote about your project? The client really pushed our boundaries for this project; we did almost 10 rounds of reworks. But it was worthy; sometimes, even if we get tired, it's good to have a client that push us till our limit. The visual identity we've created was very well received and they have been delighted with the end result.

What was an "a-ha" moment from this project? Thirty minutes before we were due to send the 10th round of creative executions for the client to evaluate, with everything almost ready, Gustavo Piqueira -- the head of Casa Rex who was also the creative director of this project -- had one last idea for the brand design. So, we raced to complete the last design excecutions and still get them to the client within deadline. And guess what? That was the visual identity selected and released by Valeur Absolue.