Film production company Common Machine doesn't mince its words when it comes to their latest project, for KA-BAR knives: "The company may be more than a century old, but its emerging marketing philosophy is (if you'll forgive the pun) cutting edge: No more old media, just badass branded entertainment for the Web."
Which shouldn't detract from your viewing experience in the least: the sub-2.5-minute short hits that double sweet spot of American manufacturing heritage and superior production value.
If that doesn't make you want a KA-BAR knife, I regret to inform you that you're not a blue-blooded American... perhaps you'd be more interested to see the Australian and European alternatives (for manufacturing videos, not knives... Crocodile Dundee has nothing on us).
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