Core77

Flotspotting: New Balance "Aneka" Shoe by Matt Pauk

By Ray Hu - June 29, 2012

in Flotspotting | Sneakers

Coroflotter Matt Pauk is a footwear design pro: he's been at New Balance for the better part of a decade, and it shows. As Senior Designer in the Innovation - Wellness category, he's pleased to present his latest project: the "Aneka" lifestyle shoe.This concept is the result of research into the body improvement market. Aneka is something truly fresh for the wellness space. Drafting success of yoga, with participation up double digits, Aneka strives to provide a shoe with a similar mind set. This is a pure and honest concept that is physically provocative through each step you take. It targets the active, style-driven woman looking for a truly unique footwear solution.

Besides the fact that Pauk's clearly a natural, he's done a great job documenting the entire design process.

See more of Matt's work on his personal portfolio site.

o

Favorite This
Q
2

Comment

Comments

Gabriel

12 years ago

Z

Z

Reply

from brief to manufacturing. How long do this development process took? from brief to manufacturing.
!Report as spam
Masood Siddiqui

12 years ago

Z

Z

Reply

I have a new hero. This guy's process is phenomenal! Truly inspiring to see great design process.
!Report as spam