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Awesome iPad Concept Video
This concept video by digital effects house Aatma Studio Animation is both sweet and convincing. It depicts a fictional future iPad with a currently-technologically-impossible full-bleed screen, magnets in the edges so you can gang multiple iPads together, and a crazy-looking holograph feature. But enough talk, let's get to the goods; a picture's worth a thousand words and this video's got nearly 1.5 million YouTube hits and counting.
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Comments
Nothing wrong with creative exercises, but this is much too finished to be called an "exercise" and it's not all too terribly creative. Most of these ideas have been done to death in sci-fi since Minority Report came out, and the rest had been lifted straight off the OLPC project.
Instead of getting rid of the bezel on an iPad 2 and playing with clicking iPads together or projecting some impossible tabletop controls, maybe they should have asked, "Okay, what's the computing industry going to look like in 10-15 years? What sort of tech could we reasonably hope to see in that time frame?"
Here, with this video, they only did their job. It's aesthetically appealing and wonderfully demonstrates their skill, but there's nothing groundbreaking or exciting here.
Bret Victor wrote an article that pretty much lays out the perspective I'm coming from, especially that last bit about Alan Kay being inspired by Don Bitzer's 256 pixel display.
http://worrydream.com/ABriefRantOnTheFutureOfInteractionDesign/
What's wrong with excercises in creativity? Not to mention the company that put this together is a digital effects company, probably looking for work in TV and film.
It really rubs me the wrong way when reasonable expectations for technology are thrown out the window and basic details pertaining to usability and manufacturability are completely ignored in the name of slick visual effects.