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OK Go's Latest Insane Video Goes "Sonic"

By Rain Noe - February 7, 2012

in Object Culture

We've shown you OK Go's videos before (here and here), but if you'ever never seen one, all we can say is that they make Rube Goldberg look lazy. Their latest spot, done for the Superbowl and featuring a music-making Chevy Sonic loaded up with retractable arms, absolutely takes the cake:

That's a two-mile track featuring over 1,000 instruments; it took four months to set up and four days to shoot. And impressively, to avoid using a stand-in driver, lead singer/guitarist Damian Kulash took stunt driving lessons.

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kostas

12 years ago

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"And all that to accomplish What?"

Uhmm, money?
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George Marx

12 years ago

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An amazing exhibition of ambitions far exceeding the result. What could have been achieved with this amount of scrupulous planning, money, effort, hard work etc. if all that had been invested in something else? All instruments and other installations are now junk, hopefully retrieved from the scene, not left littering nature. And all that to accomplish What? A few minutes on Internet, to bask in the admiration of loonies? As Shakespeare once wrote: "Much Ado for Nothing"!!!
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