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Nike's FuelBand Goes Beyond the Watch

By Rain Noe - January 24, 2012

in Medical

Nike's latest piece of wearable technology is the FuelBand, which resembles a futuristic, minimalist watch. The device contains an accelerometer that tracks your motion and calculates calories burned. Sound boring? It could have been—but like Apple, Nike has designed the product to be part of an ecosystem in order to ensure the sum exceeds the parts, and to provide the user with a new, novel experience.

In this case the ecosystem consists of the FuelBand and your smartphone or your laptop. Through either of the latter two devices, you program in your daily targets for the energy you'd like to expend.

The FuelBand is niftily designed so that its clasp is actually a USB plug, by which you can plug it into your laptop for syncing. (Smart phone syncing occurs wireless, via Bluetooth.)

Each morning the LED display starts off with a red dot, which progresses in rainbow increments towards a green dot, which means you've hit your target. The "progress bar" is a neat way to quickly get a visual sense of how lazy, or active, you've been.

The currently-shipping FuelBand will set you back $149, and apparently Nike is expecting high demand, or scalping; they've limited purchases to two per customer.

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joaquin

12 years ago

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wow... looks too much like a concept i made for university in the year 2010, thinking about reebok. got a strong feeling; dont know if positive or negative...
http://dijoaquin.blogspot.com/2011/08/2010-cocept-diseno-estrategico-sport.html
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Jed

12 years ago

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Goofy idea dressed up in a sleek design. Another geegaw to lose track of, keep charged and obsess over. The fit of your pants will tell you everything you need to know about your activity or the lack thereof. Yawn.
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rukka

12 years ago

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Slightly different opinions on what is good for you at Nike then Kellogs then. Some vicious movement of your arm could make this tarted up pedometer think you've run a marathon. Just have to hope you don't go blind before you can fit into those jeans you bought last year.
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